Empowering Shooters Through Training, Confidence & Community: The Gun Rack

In the world of firearms training, it's not often you find someone who blends competitive skill, instructional experience, and authentic outreach quite like Kristen Wilson Day. As a firearms instructor, competitive shooter, and marketing manager at Laser Ammo, Kristen has made it her mission to promote safe, effective, and empowering training tools for all shooters — especially women entering a traditionally male-dominated space.

In her recent appearance on The Gun Rack, Kristen sat down to talk about everything from dryfire training and firearms safety to overcoming stereotypes and why visibility matters in the shooting sports world.

Why Dryfire Training Matters

One of Kristen's biggest takeaways for shooters of all levels? Dryfire training is a game-changer — and it’s accessible to everyone.

“You don’t need live fire or fancy gear to build muscle memory and confidence,” Kristen says. “You just need the right tools and the commitment to practice safely.”

Benefits of Dryfire Training:

• Cost-effective: No ammo required

• Safe for home use: No live rounds, no range fees

• Builds real skills: Practice trigger control, sight alignment, reloads, and movement

• Confidence booster: Especially helpful for new shooters or those returning after a break

With tools like the SureStrike™ laser cartridges, IMTTS targets, and the Smokeless Range® simulator, shooters can create versatile, engaging setups right at home.

Empowering Women in Shooting Sports

Kristen speaks openly about the challenges women face in the firearms community, from subtle biases to flat-out exclusion. Her goal? Help more women feel seen, supported, and empowered — without feeling like they have to prove themselves constantly.

Common Barriers for Women (and How to Break Them):

• “Not bad for a girl”: Kristen calls out these backhanded compliments for what they are — subtle sexism that undermines skill.

• Fear of judgment: She encourages women to ignore critics and focus on building their own skill set and safety awareness.

• Visibility matters: “Sometimes, just seeing another woman on the range or in competition makes a huge difference,” she says.

Kristen also founded WTF Kristen, a training business that organically grew as more women sought her out for honest, relatable instruction. Today, her focus remains on helping others get started — and stay safe — with firearms training.

Firearms Safety Comes First — Always

Kristen emphasizes that no amount of skill matters without safety. From her training approach to her personal range habits, she drives home the importance of routine, awareness, and accountability.

Additional Firearms Safety Tips:

• Double-check every firearm — even if someone just told you it's clear

• Open bags and cases with the muzzle facing away from you

• Use purpose-built bags for firearms instead of throwing them in a purse or gym bag

• Be unapologetic about being safe — it's your responsibility and your right

Training with Laser Ammo: Tools That Work for Everyone

Kristen breaks down how Laser Ammo’s dryfire systems remove many of the barriers new and seasoned shooters face:

• SureStrike™ laser cartridges simulate real trigger pulls and shot placement

• IMTTS (Interactive Multi-Target Training System) provides immediate visual and audible feedback

• LaserPET™ II and Smokeless Range® offer interactive drills, shot timers, and immersive software

• Compatible with recoil-enabled firearms, handguns, long guns, and even IR setups

Whether you're running tactical drills or zombie scenarios in your guest room, the flexibility of Laser Ammo's systems lets you train smarter and safer — on your schedule, in your space.

Final Thoughts: Practice With Purpose

Kristen’s message throughout the interview is consistent: Knowledge, preparation, and mindset are just as important as marksmanship. Whether you're a seasoned competitor or someone just thinking about buying their first firearm, you have a place in this community — and training is the path forward.

“You can be cute and armed,” Kristen jokes, “but more importantly, you can be confident and ready.”

Watch the Full Interview

Ready to hear it straight from Kristen? Check out the full video below to learn more about her journey, training philosophy, and the tools that make dryfire training accessible for everyone:

[Embed YouTube Video Here]
👉 Watch on YouTube